This eye-opening keynote focuses on winning hearts, minds, and market share among today’s new breed of tech-savvy, hyper-connected markets. Welcome to The Expectation Economy: an era where the technologies that we shape are dramatically shaping our customers.
Within just a few years, we have witnessed the unstoppable force of Mobile ignite a Culture of Constant Connectivity that has left no area of our lives untouched. And while our planet became awash in new devices, the real revolution was revealed–one driven not by new technologies . . . but by changing behaviors.
Now, the astonishing pace of AI is powering a unique phenomenon: a new marketplace born from, built upon, and bolstered by the ever-evolving expectations of our customers. As CK shows audiences, these expectations are far from trivial, and wholly consequential to the bottom line.
Today’s tech-savvy, hyper-demanding citizens demand simplicity, will not tolerate complexity, and expect all their solutions instantly. But tomorrow’s customers will exponentially raise the bar on expectations. They will demand personalized, predictive solutions that are delivered to them. Moreover, these fast-moving, forever-increasing preferences will dictate which brands customers buy, who garners marketing buzz, and whether business models will succeed.
About CK:
Powerhouse speaker and university instructor Christina Kerley—widely known as “CK”—has guided thousands of Fortune 500 executives through three decades of technology-led change. Now, CK is on a new mission: transitioning companies, cultures, and careers to thrive in the AI-fueled future. Get Inspired. Get AHEAD. Get CK: allthingsck.com/