In Part 1 of a special 6-Part Series on Mobile Innovation, CK walks readers through why mobile—more than any other media—abounds with opportunities for brands and businesses. As CK explains, no other media, in the history of all media, has so drastically changed market behavior, been so core to all business and consumer activities, or become so pervasive across every populace, in all pockets of the world.
But, as CK emphasizes, for today’s marketers, the most stunning implication is the incredible innovation moment that mobile affords them across the entire marketing ecosystem. Through this 6-part series—illuminating 5 Innovation Strategies across brand engagement, sales channels, product offerings, customer experiences and value propositions—CK teaches marketers how to get the most out of their innovation moment.
Access Part 1 of the Mobile Innovation Series here.
