B2B Mobile Marketing: CK On Mobile + B2B = BFF! (Best Friends Forever)
Christina "CK" Kerley on how mobile marketing is B2B’s Best Friend through a range of insights and ideas on bolstering B2B marketing through mobile (run time: 9:30)
Mobile Marketing: CK On Viewing Mobile Through A MARKETING Mindset
Christina "CK" Kerley on how marketers should be viewing mobile more strategically: as a portal for deeper customer experiences, an extension of brand value for customers, and as a bridge to all marketing efforts (run time: 8 mins.)
CK’s 3-Step Framework for Integrating Mobile Into the Marketing Mix
Christina "CK" Kerley on the 3-Step Framework for integrating mobile into the marketing mix (run time: 9 minutes).
B2B Mobile Marketing Success: Better, Faster, Easier
Christina "CK" Kerley on the B2B mobile marketing success factors of "better, faster and easier" from April 2012 (run-time of 5 minutes).
Mobile Marketing: CK On Increasing Brand Engagement Through The Magic Of Mobile
Christina "CK" Kerley on Increasing Engagement Through Mobile—and how mobile's real magic is through creating unique brand experiences for target audiences (run time: 8:30).
Mobile Marketing: CK On The Real Mobile Revolution
Christina "CK" Kerley on The Real Mobile Revolution and how mobile is driving dramatic and permanent changes across consumer and executive audiences, and what that means for marketers (run time: 6 minutes).