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Mobile has set the world ablaze, and left no area of our lives—and no aspect of our marketing—untouched. Even our brands face a formidable new foe in the war for customer attention: Enter The Connected Customer.
This new breed of consumer is always connected, highly demanding, terribly impatient… and wholly distracted. Empowered by anytime-anywhere media, our customers have new values, preferences, and expectations from the brands they buy, buzz, and reward with their loyalty.
CK illuminates the wide-ranging trends and mission-critical strategies for brands and businesses that need to align with the savvy new markets of today—and tomorrow.
AI & AUTOMATION: LAUNCHES Q1
Experience is the new engagement. Context is the new content. Bots are the new killer app—and the physical world is digital’s new frontier.
IoT turns lifeless products into lively new marketing channels. The 2D Web bolsters for 3D VR worlds. And AR turns the air all around us into a brilliant new media.
The decades-old media mix is revolutionized through a series of hyper-personalized moments, objects, places, and proximities. Most compelling, marketers who have always worked amid scores of limitations, will shortly find themselves limited by only one: their imaginations.
In just a handful of business quarters, our focus has shifted from smartphones to smart things, apps to algorithms, devices to data, screens to sensors–and the 2D Web to 3D Virtual Worlds.
IoT brings an exciting new ecosystem of connected objects, products, and places. Intelligent Automation gives rise to a savvy new coworker (robots!), and AI brings us from the Information Age to the Intelligence Era. Even the Web’s fundamental underpinning becomes disrupted–and distributed–through Blockchain Tech.
Our planet is getting datafied, our machines are becoming cognified, the next BIG things are nano-sized . . . and much more. CK educates and captivates audiences on next-gen innovation in 2018 (and beyond).
Where innovation has always been isolated to separate devices—now, through IoT, technology is being infused directly into the environment all around us.
And through this “smart” revolution, as CK coins it, our world begins its transition from smartphones . . . to smart EVERYTHING. Integrated into the devices we carry. Woven into the items we wear. And embedded into all of the objects—from the ordinary to the extraordinary—that fill our lives.
CK illuminates the size, scope, and scale of impact of a world gone smart—explains IoT’s massive implications upon products and business models—and explores the extraordinary new suite of marketing tools.
While all businesses are experiencing record-setting levels of change, in no other industry are these shifts more profound than within healthcare.
Enter the Era of Hi-Tech Health: an epic convergence of technologies, discoveries, devices, and data that are driving more innovation over the next 20 years… than the past 200.
But what key forces are propelling this paradigm? Through “The 5 Ps Igniting Healthcare’s New Frontier,” CK covers: (1) Persistent Monitoring, (2) Pervasive Care, (3) Precision-Based Tools, (4) Personalized Medicine, and (5) Predictive Models.
Attendees learn the tech, trends, and tenets that are reshaping 21st century medicine, revolutionizing our companies–and redefining our very roles within them.
While the Hollywood movies portend a terrifying army of Terminators sent to destroy us . . . robotic’s real story is a new breed of Collaborators engineered to advance us.
Enter the CoBots: a new industry of collaborative robots, or smart machines, that will work alongside humanity in this age of “intelligent” automation.
Facilitating improved efficiency, increased safety , decreased risk–and the acceleration of medical breakthroughs–the rise of the CoBots isn’t an issue of man against machine, it’s the advantage of man with machine vs. the disadvantage of man without machine.
After all, as history has proven, the essence of automation, isn’t what it removes or replaces, but what it enables and empowers.
The 20th Century was about computers, but the 21st Century will be about intelligent machines.
A monumental shift in how we interact with our devices—and how they interact with us—Artificial Intelligence (AI) infuses an “added” layer of intelligence across all of our computers, connected devices, machines, and robots.
And by way of making our machines better, this added intelligence will make us better: improving productivity, reducing info overload, and identifying critical patterns within Big Data.
Poised to revolutionize business, healthcare, education, science and more, AI moves humanity from The Information Age to The Intelligence Era.
We are at the dawn of a new computing platform, the first ever to be highly visual, deeply experiential, and thoroughly immersive.
Through this new suite of tech, we are able to digitally enhance our physical world (Augmented Reality/AR), create awe-inspiring virtual worlds (Virtual Reality/VR), as well as combine the best of both worlds (Mixed Reality/MR).
Learn about the opportunities of this new marketing universe—and the highly imaginative ways that today’s industries are innovating through Immersive Tech to be tomorrow’s leaders.
Industry leaders, higher education institutions, and HR teams, must prepare today’s workforces for the massive challenges of tomorrow.
In this session, CK advocates how continued learning—a term connoting intermittent training—no longer applies within a time of radical disruption. Instead, organizations must adopt a mindset of continuous learning, as talent assets need constant training in this “new normal” of constant upheaval.
Perhaps most important, organizations can no longer merely embrace or only adapt to change—they must now SEEK change. CK features examples from top companies setting the gold standard, as well as chronicling her own talent development methodologies and programs.
The Web is entering its second act, transforming from The Internet Of Information into The Internet Of Value.
Blockchain is fast becoming the new standard for securely storing, exchanging, and managing anything of value: be it currency, contracts, health records, patents, products, votes . . . even creative assets.
Now, the Internet Of Things (IoT) can be secure. Token economies can be built around cryptocurrencies. “Smart contracts” can be automated and self-execute. And much more.
Moreover, billions of people can finally enter the global economy–making the Web a truly World Wide platform.
In this insightful, interactive session, speaker and futurist Christina “CK” Kerley takes audiences on an exciting tour of how Blockchain is igniting a chain reaction of innovation—and disruption—across a worldwide stage.
We are on the verge of entirely new ways to access, interact with, and experience the Web as digital content is poised for more change over the next 5 years–than within the past 25.
From the confines of cyberspace to the vast expanses of physical space, IoT powers a physical ecosystem of connected objects, products, and places.
Whereas humans have always had to adapt to tech, through AI, the Web finally begins adapting to us. Even the Web’s own underpinning becomes disrupted, decentralized—and distributed through Blockchain Technologies as the world embarks upon an entirely new Era in digital security, privacy, business models, cryptocurrencies, and intense innovation.
Devices continue to evolve from portable to wearable. Interfaces are moving from textual to conversational. Generic info is replaced with personal advice, and contextual recommendations. And much more. Get The Full Overview: Click For PDF
Mobile’s culture of constant connectivity has given rise to a most unique type of economy: a marketplace born from, bolstered by, and built upon a fascinating suite of new expectations from today’s hyper-connected customers.
Far from trivial, these behaviors are now the driving force behind which brands customers’ buy, why campaigns generate buzz—and whether business models succeed.
The companies who craft their strategies around these new expectations will win hearts, minds, and market share. But those who don’t are risking revenues—and, worse, their relevance.
IoT is ushering in a brilliant new universe of marketing possibilities.
Places can be converted into a series of new touchpoints. Proximity becomes a powerful new personalization tool. Products can be turned into dynamic new marketing channels.
And critical moments—both pre- and post-purchase—become ripe new opportunities to capture new customers.
Through IoT’s new mix of marketing tools, marketers can rethink, reimagine—and reinvent!—how they interact with their customers in more meaningful ways.
Change has never before happened so fast. But the real story is that it will never be this slow again. Moreover, the next 5 years is going to make the last 10 look like a sluggish rate of growth.
Welcome to what CK coins “Survival of the Fastest.” Gone are the days (and the decades!) where size was the critical success factor. For the 21st century, most assuredly, belongs to speed.
No longer is business a marathon, but a series of sprints. Obsolete is the notion of “too risky to move first,” as that’s the riskiest move of all. Embracing change is reactive… but seeking change is proactive.
As CK implores, the goal isn’t merely getting up to speed—but leapfrogging AHEAD of the curve.
While the inventions of the 20th Century bolstered the advanced nations, the innovations of the 21st are giving rise to the rest of the world.
Between the ubiquity of mobile devices and the proliferation of digital platforms, instead of playing catch-up, emerging and developing nations are leapfrogging their way into modernity.
Smartphones are doubling as health tools. VR is providing first-world training to the third world. Drones are replacing the need for roads. And Blockchains will bring billions of people into the global economy.
Already representing 60% of the global economy, and driving 80% of worldwide growth, these nations are on the rise—and will be home to billions of your future customers, and your competitors.