Click Images To Learn About CK’s 12+ Exciting Speech Topics:
Mobile has set the world ablaze, and left no area of our lives—and no aspect of our marketing—untouched. Even our brands face a formidable new foe in the war for customer attention: Enter The Connected Customer.
This new breed of consumer is always connected, highly demanding, terribly impatient… and wholly distracted. Empowered by anytime-anywhere media, our customers have new values, preferences, and expectations from the brands they buy, buzz, and reward with their loyalty.
CK illuminates the wide-ranging trends and mission-critical strategies for brands and businesses that need to align with the savvy new markets of today—and tomorrow.
Industry leaders, higher education institutions, and HR teams, must prepare today’s workforces for the massive challenges of tomorrow.
In this session, CK advocates how continued learning—a term connoting intermittent training—no longer applies within a time of radical disruption. Instead, organizations must adopt a mindset of continuous learning, as talent assets need constant training in this “new normal” of constant upheaval.
Perhaps most important, organizations can no longer merely embrace or only adapt to change—they must now SEEK change. CK features examples from top companies setting the gold standard, as well as chronicling her own talent development methodologies and programs.
Experience is the new engagement. Context is the new content. Bots are the new killer app—and the physical world is digital’s new frontier.
IoT turns lifeless products into lively new marketing channels. The 2D Web bolsters for 3D VR worlds. And AR turns the air all around us into a brilliant new media.
The decades-old media mix is revolutionized through a series of hyper-personalized moments, objects, places, and proximities. Most compelling, marketers who have always worked amid scores of limitations, will shortly find themselves limited by only one: their imaginations.
Within a handful of business quarters, the near future has shifted from smartphones to smart things, from apps to algorithms, from the 2D Web to 3D Virtual Worlds, and from billions of mobile devices … to the next trillion-dollar industry that is Big Data.
While Virtual Reality is creating new digital worlds, Augmented Reality is digitizing our real world. And where humans have always adapted to tech, the Web finally begins adapting to us: through wearable devices, conversational interfaces, and gestural navigation.
Moreover, our planet is getting datafied, our machines are becoming cognified, the next BIG things are nano-sized, and much more. CK educates and captivates audiences on next-gen innovation in 2017 (and beyond).
Where innovation has always been isolated to separate devices—now, through IoT, technology is being infused directly into the environment all around us.
And through this “smart” revolution, as CK coins it, our world begins its transition from smartphones . . . to smart EVERYTHING. Integrated into the devices we carry. Woven into the items we wear. And embedded into all of the objects—from the ordinary to the extraordinary—that fill our lives.
CK illuminates the size, scope, and scale of impact of a world gone smart—explains IoT’s massive implications upon products and business models—and explores the extraordinary new suite of marketing tools.
While all businesses are experiencing record-setting levels of change, in no other industry are these shifts more profound than within healthcare.
Enter the Era of Hi-Tech Health: an epic convergence of technologies, discoveries, devices, and data that are driving more innovation over the next 20 years… than the past 200.
But what key forces are propelling this paradigm? Through “The 5 Ps Igniting Healthcare’s New Frontier,” CK covers: (1) Persistent Monitoring, (2) Pervasive Care, (3) Precision-Based Tools, (4) Personalized Medicine, and (5) Predictive Models.
Attendees learn the tech, trends, and tenets that are reshaping 21st century medicine, revolutionizing our companies–and redefining our very roles within them.
While the Hollywood movies portend a terrifying army of Terminators sent to destroy us . . . robotic’s real story is a new breed of Collaborators engineered to advance us.
Enter the CoBots: a new industry of collaborative robots, or smart machines, that will work alongside humanity in this age of “intelligent” automation.
Facilitating improved efficiency, increased safety , decreased risk–and the acceleration of medical breakthroughs–the rise of the CoBots isn’t an issue of man against machine, it’s the advantage of man with machine vs. the disadvantage of man without machine.
After all, as history has proven, the essence of automation, isn’t what it removes or replaces, but what it enables and empowers.
The 20th Century was about computers, but the 21st Century will be about intelligent machines.
A monumental shift in how we interact with our devices—and how they interact with us—Artificial Intelligence (AI) infuses an “added” layer of intelligence across all of our computers, connected devices, machines, and robots.
And by way of making our machines better, this added intelligence will make us better: improving productivity, reducing info overload, and identifying critical patterns within Big Data.
Poised to revolutionize business, healthcare, education, science and more, AI moves humanity from The Information Age to The Intelligence Era.
We are at the dawn of a new computing platform, the first ever to be highly visual, deeply experiential, and thoroughly immersive.
Through this new suite of tech, we are able to digitally enhance our physical world (Augmented Reality/AR), create awe-inspiring virtual worlds (Virtual Reality/VR), as well as combine the best of both worlds (Mixed Reality/MR).
Learn about the opportunities of this new marketing universe—and the highly imaginative ways that today’s industries are innovating through Immersive Tech to be tomorrow’s leaders.
Our world is undergoing a dramatic shift: from Digitalization to Datafication.
Where businesses have been focused on integrating digital technologies—now they’re in a mad dash to accumulate, analyze, and act upon the Big Data generated through these innovations to gain competitive advantage.
Data-driven insights will transform industries, reshape businesses, and revolutionize marketing. Companies that leverage the vast benefits of big data will be the big winners of the new era. But those who don’t, will risk their revenues and, ultimately, their relevance.
Which begs the BIG question of BIG Data: How data-enlightened is your enterprise?
Due to the volume and velocity of today’s technologies, companies are bracing for more change over the next 20 years—than within the past 200.
And in this frenetic, fast-paced climate, there is no gray area: Businesses either choose innovation or face extinction. So the question is, How to transform massive tech change into major competitive advantage?
The answer lies in the very questions they ask and act upon. Questions like, how can we wield these tech to turn our products into fuller solutions? How could we leverage the explosion of innovation—and information—to solve our customers’ problems? Whether by automating tasks, or tracking and analyzing data, how could we improve the quality of our customers’ work, and the quality of their lives? And many more.
We are on the verge of entirely new ways to access, interact with, and experience the Web. Digital content is poised for more change over the next 5 years–than within the past 25.
From the confines of cyberspace to the vast expanses of physical space, IoT powers a physical ecosystem of connected objects, products, and places. Augmented- and Mixed-Reality propel content from the confines of cyberspace into the vast expanses of physical space. And Virtual Reality transforms interactive 2D websites into fully immersive 3D worlds.
Devices continue to evolve from portable to wearable. Interfaces are moving from textual to conversational. Generic info is replaced with personal content, advice, and recommendations. And much more.
Mobile’s culture of constant connectivity has given rise to a most unique type of economy: a marketplace born from, bolstered by, and built upon a fascinating suite of new expectations from today’s hyper-connected customers.
Far from trivial, these behaviors are now the driving force behind which brands customers’ buy, why campaigns generate buzz—and whether business models succeed.
The companies who craft their strategies around these new expectations will win hearts, minds, and market share. But those who don’t are risking revenues—and, worse, their relevance.
IoT is ushering in a brilliant new universe of marketing possibilities.
Places can be converted into a series of new touchpoints. Proximity becomes a powerful new personalization tool. Products can be turned into dynamic new marketing channels.
And critical moments—both pre- and post-purchase—become ripe new opportunities to capture new customers.
Through IoT’s new mix of marketing tools, marketers can rethink, reimagine—and reinvent!—how they interact with their customers in more meaningful ways.
Change has never before happened so fast. But the real story is that it will never be this slow again. Moreover, the next 5 years is going to make the last 10 look like a sluggish rate of growth.
Welcome to what CK coins “Survival of the Fastest.” Gone are the days (and the decades!) where size was the critical success factor. For the 21st century, most assuredly, belongs to speed.
No longer is business a marathon, but a series of sprints. Obsolete is the notion of “too risky to move first,” as that’s the riskiest move of all. Embracing change is reactive… but seeking change is proactive.
As CK implores, the goal isn’t merely getting up to speed—but leapfrogging AHEAD of the curve.
Marketing is undergoing a spectacular renaissance–and giving rise to a brilliant new mix of media, channels, touchpoints, and tools.
Customer interactions–forever fixed and finite–are now becoming fluid and (nearly!) infinite. Age-old paradigms are being upended.And the myriad constraints that have long stifled marketers, are being replaced with new capabilities that remove obstacles … and limit us only to our imaginations.
Through a tidal wave of 10+ next-gen technologies, devices, and data, executives are now empowered to deliver highly personalized messages, at precisely the right time, location, and proximity. Welcome to the NEW Marketing Mix.